Data Enrichment and Audience Match Rate Optimization
Included in your package:
We provide anonymised, secure, compliant and anonymised data to advertising platforms about the source of your site visitors and their behaviours, in order to improve your advertising performance.
We connect with an array of B2B and B2C secure identity graphs combined in an exclusive and proprietary 'data-stack' in order to pull highly relevant and contemporaneous data signals, coalesce these into a single source, and pass this information through conversions API to your advertising platforms, or other relevant destinations.
Each 'event' we track, such as ViewContent, Lead, AddtoCart, InitiateCheckout or Purchase, is counted toward a monthly limit of events.
If additional events, sources, destinations or audience segments are needed, we can discuss this with you on a case-by-case basis.