Developed Specifically For Founders, Coaches, Consultants, Professionals, and Advisors

Dr Nicholas Lucas, BS, MS, MPMed, PhD, ACTL |  [email protected]

Dr Nicholas Lucas, BS, MS, MPMed, PhD, ACTL
[email protected]

Use the 'profit experiencE' to Increase Revenue, GROW  YOUR BUSINESS AND ENJOY MORE PROFIT － without awkward, obvious, sales tactics

Based on 'Neural Network Sequencing' You Can Target the Exact Neural Networks That create a Positive Buying Decision, Using a Simple Framework that Elevates Your Status and Creates Buyers instead of Merely Closing Sales

GET ACCESS TO THE PROFIT EXPERIENCE NOWAnd Get Bonsues Worth $397

Over $5 Million in Education, Coaching
and Consulting Sales

Trusted by 1000+ Professionals
(and counting)

Backed by 25 Years of Research in
Neuroscience and Sales

Praised by Industry Leaders in
Education, Coaching and Consulting

Over 3 Million in Sales

1000+ Students (and counting)

Backed by Decades of Research

Praised by Industry Leaders

The 'Why'

Selling your expertise shouldn't feel 'icky'.

After $5M+ in my own sales, and decades in business, I've codified an ethical 'neuroscience-based' approach to selling high-ticket, high value offers, so you can:

1. Help more people at a higher level, higher revenue, and higher life satisfaction

2. Relieve yourself forever of awkward, unnecessary, pushy, manipulative sales experiences that leave you with the 'ick'.

Important: I am an entrepreneur, and I've had to 'do sales' as part of every business I've started from scratch, including the ones I've exited.

I've personally created multi-7-figures in sales revenue, and I get to 'Yes' on average, 33% of the time.

(Getting a higher 'conversion rate' than 30% is often a sign that you could be charging more)

The 'What'

The sales process I use is called 'The Profit Experience', created after making millions of dollars of high-value sales and based on the neuroscience of decision making.

Many sales processes have good aspects, yet they also have terrible aspects ... 

... and by this, I mean manipulative, self-serving, unethical, cringe-worthy, high-pressure tactics that leave the buyer and the seller 'knowing' that something's not right.

HINT: All it takes is for the Error Detecction Network (EDN) of the brain to record that 'something is not quite right' and the person will mentally opt-out of the sales conversation.

So, we don't do that stuff around here, OK?

Now, when it comes to closing the sale ...

An crucial lesson I learned from one of my mentors, Dr Michael Hewitt-Gleeson, is that the salesperson does NOT close the sale ... the buyer does.

When we realise this, we relieve ourselves of the impossible pressure of 'closing the sale' ...

... because it is biologically impossible for the salesperson to close the sale.

Instead, we focus on what we can control, which is leading a person through the optimal neural network actviation that leads to a positive buying decision.

The Neuroscience of Neural Networks 

Instead of relying on psychologists or sales-gurus to 'guess' at what's going on through observing people's behaviour or self-report ...

... we can see exactly which neural networks are active when a person makes a buying decision.

I've mapped what happens in the brain of a person when they have a sales conversation that leads to a purchase, and there are:

  • Certain neural networks that must be activated in sequence
  • Certain neural networks that must be activated in parallel
  • Certain neural networks that must not be activated at all ... otherwise the sale fails.

I call the flow of this conversationThe PROFIT Experience

The image below shows how each network is activated during The PROFIT Experience, all leading to the final buying decision.

The Good News Is That You Don't Even Need to Know Or Remember These Networks ... Just Follow the PROFIT Experience and It Will Happen For You

Let me explain how easy this is ...

The PROFIT Experience

Each letter in PROFIT stands for the next stage of the sales conversation and represents a key neural network, leading people to a purchase decision.

P

Pain
Uncovered

R

Results
Visualized

O

Obstacles
Removed

F

Focus
Acheived

I

Importance
Realized

T

Transition
To Purchase

In the workshop, we break this down step-by-step and go into the details of each stage of PROFIT and why each stage makes this framework so effective.

We also cover the unique approach of 'diagnostic science' that's embedded in The PROFIT Experience, and how it elevates you to 'specialist' status.

Diagnostic Science

As well as lecturing in neuroscience for 10 years, I did my PhD in diagnostic medicine. 

Injecting 'diagnosis' into The PROFIT Experience takes sales to a completely new level.

Neural Networks

+

Diagnostic Reasoning

=

PROFIT

The Masterclass

By Following The Path to PROFIT, Coaches, Consultants, Professionals, Advisors Have Easy Conversations That Result in Sales

Here's Evereything We Are Covering (In Detail)

Module 1: FOUNDATION

How This Works And Why It's Different

  • Introduction
  • Who this is for
  • Neuroscience of Decision Making
  • Philosophy, Free Will, Ethics and Sales
  • Brain Basics

Module 2: PROFIT

The Step-By-Step Process

  • The PROFIT Neural Networks: 
  • Easy Diagnosis:
  • Going Deeper:
  • Example Conversations
  • PROFIT in 77 Seconds

Module 3: ENCORE

AI Condensed 32 Successful Conversion Conversations

  • Example Conversation:
  • List Element
  • List Element

BONUSES

1. Fast Start Guide For Immediate Results

2. The PROFIT Experience Book

3. Your Very Own AI PROFIT Experience Coach

  Feedback from Attendees  

Matthew Stafford
CEO, Build Grow Scale

Steve Brossman
Founder, F.L.O.W Selling

Place Your Order Below

The PROFIT Experience Masterclass

Module 1: Foundation

  • For Coaches, Consultants, Professionals, and Advisors
  • Neuroscience Background
  • Philosophy, Free Will, Ethics

Module 2: The PROFIT Training

  • The PROFIT Neural Networks
  • Easy Diagnosis
  • Deeper Diagnosis
  • Example Conversations
  • PROFIT in 77 Seconds

The PROFIT Experience Encore

  • A PROFIT Conversation
  • Building Relationship
  • Creating Certainty
  • Stimulating Motivated Action

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The PROFIT Experience Normally $495.00


Plus This Special Bonus

Encore PROFIT Coaching Replay $299.00

Total Value $794


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Is The PROFIT Experience For You?

Yes, the The PROFIT Experience is for ... 

  • Expert Service Providers: Selling a high-value solution and need a sales aproach that matches the calibre of your offer
  • Non-Sales Professionals Who Need To Sell: You're a founder, practitioner, or specialsit who excels in your field but find traditional sales methods unnatural or uncomfortable
  • People looking for an ethical sales framework: You want to persuade and influence with integrity, without resorting to high-pressure tactics, emotional manipulation, or anything that feels 'salesy'.
  • Those who value logic and credibility in persuasion: You believe that building trust through clear reasoning and value is more powerful and authentic than aggressive closing technqiues
  • People who want sales conversations to flow naturally: You're looking for a system that guides the conversation smoothly and enoyably, eliminating any awkwardness
  • Coaches and Consultants frustrated with prospects "Going Dark": You want to create genuine buyhing intent so prospects are motivated and commited to moving forward, rather than disappearing after a call
  • Business owners who dread the "Close": You want a process where the prospect essentially closes themselves, relieving you of the pressure and stress associated with asking for the sale
  • Individuals commited to long-term client relationships: You understand that the trust and mutual respect established during the sales process are foundational for lasting partnerships
GET ACCESS TO THE PROFIT EXPERIENCE NOWAnd Get Bonsues Worth $397

The PROFIT Experience Is NOT for ...

  • Marketers focussing soley on low-ticket, high-volume sales: A business focussed only on quick, transactional sales of lwo-priced items doesn't need this depth or expertise
  • Individuals looking for quick-fix Sales Tricks: This is a sophisticated system based on neuroscientific principles, not a collection of superficial closing techniques
  • Sales people cofortable with high-pressure aggressive tactics: If you thrive on "closing hard" and applying "maximum pressure" then this is too refined for you
  • Those who prefer to wing it or rely on pure intuition: If you're not interested in a proven, scientifically-backed and reliable process, this won't be a good fit
  • Individuals unwilling to invest time in understanding how to create a buyer: This framework is based on decision science; a desire to learn and apply these principles is key
  • Businesses that compete soley on price: If your primary differentiator is being the cheapest option, a value-driven, credibility-focussed sales approach does not fit
  • People who want to manipulate or decieve prospects: This system is built on ethical persuasion and creating genuine buying intention: not trickery.
  • Individuals seeking a 'set it and forget it' sales solution: While this system provides structure, it still requires genuine human interaction and skilled conversation.
GET ACCESS TO THE PROFIT EXPERIENCE NOWAnd Get Bonsues Worth $397

How The PROFIT Experience Will Change Your Brain, Business and Life

This isn't just another sales training: it's a fundamental shift in how you approach value exchange and human connection. By mastering The PROFIT Experience, you'll unlock profound changes:

Change Your Brain 🧠

  • Transform selling: from a dreaded chore to an empowering process
  • Gain unshakeable confidence: Understand decision science, replacing guesswork with clarity
  • End "Imposter Syndrome": Feel authentic using a logic-based, ethical framework
  • Reduce Sales Stress: Enjoy natural conversations and buyer-led closing
  • Develop "Buyer Empathy": Intuitively understand and connect with prospects

Change Your Business 📈

  • Convert More High-Ticket Clients Naturally: Higher close rates without pressure
  • Attract Better-Fit, Higher Quality Clients: Draw in those who value a transparent approach
  • Increase Client Lifetime Value: Build deep trust for loyality and referrals
  • Differentiate Your Client Experience: Become the clear choice with an enjoyable sales process
  • Build a Scalable, Trustworthy Sales Process: Achieve consistent results, even if not a "natural" salesperson

Change Your Life ❤️

  • Rediscover Joy In Connecting: Make an impact through authentic sales conversations
  • Eliminate Sales Anxiety and the "Ick Factor": No more dreading follow-ups or feeling inauthentic
  • Boost Overall Professional Confidence: Master a crucial skll aligned with your values
  • Experience more freedom and Less Stress: Gain security with an effective, ethical client attraction method
  • Reclaim time and energy: Focus on serving clients and developing your expertise, not wasting time on eyebrow-rasing tactics
  • Live your values through your business: Operate with integrity in every aspect, including sales.
GET ACCESS TO THE PROFIT EXPERIENCE NOWAnd Get Bonsues Worth $397

You're at a crossroads...

Stay as you are...

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Have a PROFIT Experience...

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GET ACCESS TO THE PROFIT EXPERIENCE NOWAnd Get Bonsues Worth $397

Dr Nicholas Lucas, PhD

Founder of NeuroCogniX and The PROFIT Experience

Lecturer and Researcher in Neuroscience and Diagnostic Medicine

Started, Scaled and Sold 3 Companies From Scratch

Over $5 Million Sales In Education, Coaching, and Consulting

Wrote and Published 2 Amazon Best Sellers in
Mental Health

Launched a Number 1 Health Podcast in
Apple iTunes 

Researcher in Neuroscience and Diagnostic Medicine

Started, Scaled and Sold 3 Companies From Scratch

Wrote 2 Amazon Best Sellers in
Mental Health

Launched a Number 1 Health Podcast in
Apple iTunes 

After starting and selling a publishing company from scratch, I turned my attention to online business.

In 2009, I sold both of my health care practices, quit my university lecturing and research positions, and went 'all-in' on this new digital frontier.  

It was a completely new way of doing life in the pre-zoom era when 'WFH' wasn't even a thing. 

I didn't know anyone else on this journey and so I travelled extensively to network and mastermind with other like-minded people.

I started an online education company, and we served courses to people from 21 countries.

I wrote and self-published an Amazon Best Seller (Mental Health Category) and launched a #1 Apple Podcast (Health). 

I started consulting and advising people and have been doing that as my main business for 15 years.

In addition, I've been in numerous businesses in education and training, marketing, health tech, women's health, and data services.

At every step of the way, 'sales' has been at the core of what I do because without sales there is no money to grow a business, pay your team, and take home a profit.

With my background in neuroscience and diagnostic medicine, I see things through those lenses.

So, when it came to improving the sales process, it was natural for me to look at this through the lens of the brain and ask myself: 

  1. "What neural networks must be activated in the brain for a sale to occur? "
  2. "What neural networks must NOT be activated in the brain for a sale to occur?"

From this knowledge I could decipher an optimal sales process to structure a sales conversation, which led me to create The PROFIT Experience.

The result?

Instead of 'making sales' I 'create buyers'.

I'd like to show you how to do this too.

Dr Nichoas Lucas
BS, MS, MPMed, PhD, ACTL

Get the PROFIT Experience Today And Start Creating Buyers In Your Business Like You Were Born For It

GET ACCESS TO THE PROFIT EXPERIENCE NOWAnd Get Bonsues Worth $397
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