Clients on Purpose
How We Get Clients on Purpose
What we do and teach about client acquisition has three core principles.
1. Client Replication
When you help your clients get what they want, they are happy to refer. But not all clients will take the initiative. So we ask them. And we ask them because we believe it's our duty of care. If we can help them, then we can help their family, and friends and colleagues.
As their trusted advisor, we love to invest our time helping the people they care about.
2. Strategic Alliance
Clients are everywhere. There is no shortage. And it's likely there is another business or organisation in your vertical, that already has your ideal customers. You might even consider them to be a competitor.
And yet this is where relationships and connection come into business. We have example after example of businesses that flourish after forming new strategic alliances with related companies or organisations.
One of our very first businesses was launched with virtually zero marketing budget, because we formed a strategic alliance and leveraged our relational capital.
3. Neuro-digital Marketing
We believe that the core skill of an entrepreneur is to be able to pay to acquire a new client, and do so profitably. When you are able to afford to pay for clients, you are able to reliably scale your business.
There has never been more opportunity for you to grow and scale your business with paid advertising. And as an entrepreneur, this is a skill for you to master.
But the way many people approach this is lazy and lacks professionalism.
We don't do typical advertising. We use Neuro-digital marketing ... an approach based on 30 years of research in behavioural psychology and social influence, and the secret is what we call AIM ACT.
Maybe you were referred to us by one of our clients? Maybe you found us through a strategic alliance? Or maybe you responded to our neuro-digital marketing.
Whichever way you found us, the fact you're here is proof that what we do works.
Imagine when you have new clients who find you through one of these three core approaches?